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Material

Custom SBS Paperboard Boxes

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SBS, or solid bleached sulfate, is a bleached white paperboard with a smooth surface that gives sharp, bright printing. It is the standard board for retail folding cartons. Vorex makes custom SBS boxes to your exact size for cosmetics, supplements, food, candles and other retail brands in the USA and Canada.

Custom SBS Paperboard Boxes

What SBS paperboard is

SBS stands for solid bleached sulfate. It is made from bleached pulp, so it is white all the way through, and it is usually coated on the print side for a smooth surface. That surface holds fine detail, small text and full-color images well. SBS is a single solid sheet, not fluted like corrugated, and it folds cleanly along scored lines.

When to choose SBS

Choose SBS for retail packaging that sits on a shelf or in a display: cosmetics, skin care, supplements, candles, tea, small electronics and food cartons. It is the usual board for tuck end, auto-lock bottom, sleeve, window and display boxes. For heavy items or boxes that ship on their own, a corrugated board is usually the better choice.

Board thickness

Paperboard thickness is often described in points, where a higher number means thicker board. Lighter boards suit small, light products; heavier boards feel more solid and resist crushing better. Tell us what the product weighs and we suggest a suitable thickness.

Printing and finishes

Because the base is white and smooth, SBS takes CMYK and spot colors with good color accuracy. Common finishes include:

  • Matte, gloss or soft-touch lamination for feel and scuff protection.
  • Spot UV to make a logo or pattern shine against a matte background.
  • Foil stamping in gold, silver or colors.
  • Embossing and debossing for raised or pressed details.
  • Window cutouts with a clear film so the product shows.

Design tips

  • Keep text and key art inside the safe area, away from folds and cut lines.
  • Design all panels, including the bottom and inside flaps if they show.
  • Leave room for barcodes and any required label information.

How ordering works

Send us the style, size, quantity, finish ideas and delivery location. We reply with pricing, help place your artwork on the dieline, and send a digital proof before print. Our production partner prints and ships the cartons, and we stay your contact throughout.

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FAQ

Custom SBS Paperboard Boxes: common questions

What does SBS stand for in packaging?
SBS stands for solid bleached sulfate. It is a paperboard made from bleached pulp, so it is white through the whole sheet, and it usually has a coated surface for printing. It is one of the most common boards for retail folding cartons in cosmetics, food and health products.
What is the difference between SBS and kraft board?
SBS is bleached and white, with a smooth coated surface for bright, accurate color. Kraft board is unbleached and brown, with a natural fiber look. SBS suits brands that need vivid full-color print; kraft suits brands that want a natural, understated style.
Is SBS paperboard strong enough for shipping?
SBS is designed for retail cartons, not for parcel shipping on its own. Products packed in SBS cartons are normally placed in a corrugated shipping box or mailer. If one box must do both jobs, ask us about a printed corrugated box with a white liner instead.
What does point thickness mean for paperboard?
Point is a common way to describe paperboard thickness, where one point equals one thousandth of an inch. A higher number means a thicker, stiffer board. The right thickness depends on product weight and size, and we can suggest one when we reply with pricing.
Is SBS paperboard recyclable?
SBS is a paper product and is generally accepted in paper recycling programs. Plastic laminations, metallic films and plastic windows can affect how it is processed, so check what your local program accepts and choose coatings with that in mind if recyclability matters.
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