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Glossary

What Is Pillow box?

Updated · Vorex Packaging

A pillow box is a small folding box with curved, pinched ends that give it a pillow-like shape when closed. It is made from a single sheet of paperboard or kraft with curved score lines, assembles in seconds without glue, and is popular for jewelry, gift cards, favors, soap, hair extensions and other small, light items.

Pillow boxes ship flat. To assemble one, you press the curved ends inward along their score lines, and the ends fold shut to hold the contents. The shape gives a gift-like presentation with very little material.

Where pillow boxes work well

  • Jewelry, accessories and gift cards.
  • Wedding and party favors.
  • Soap bars, bath products and hair extensions.
  • Samples and promotional giveaways.

Limits and options

Pillow boxes are best for small, flat or soft products that are not heavy. They offer modest protection and are not designed for mailing on their own. They can be made from kraft for a natural look, coated white board for full-color printing, clear PET plastic to show the product, or with foil and windows for extra appeal. A belly band, ribbon or sticker can add a finishing touch.

Questions

What size products fit in a pillow box?
Pillow boxes suit small, lightweight items that are relatively flat, such as jewelry, cards, soaps and accessories. Because the ends curve inward, measure the product's thickness carefully and share it with your supplier when choosing dimensions.
Can pillow boxes be shipped?
They are mainly used for retail, gifts and events. If you mail them, place them inside a padded mailer or a corrugated box, since the curved ends can crush under pressure in transit.

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