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Glossary

What Is Foil stamping?

Updated · Vorex Packaging

Foil stamping is a finishing process that uses a heated metal die to press a thin metallic or colored foil onto packaging. The foil sticks only where the die touches, creating shiny gold, silver, copper, holographic or colored details, often on logos and borders, with a reflective look that ink cannot reproduce.

In hot foil stamping, a custom die shaped like your design is heated and pressed against a roll of foil laid on the box surface. Heat and pressure release the foil from its carrier film and bond it to the board.

Popular foil options

  • Metallic: gold, silver, rose gold and copper.
  • Holographic: rainbow patterns that shift with the light.
  • Pigment foils: solid colors, including matte and gloss white or black.

Design tips

Foil works best on solid shapes, logos and medium-weight text. Very fine lines and tiny type can fill in or break up. Supply the foil area as a separate vector layer or spot color. Foil can be combined with embossing for a raised metallic effect, or placed on soft-touch and matte laminated boxes for contrast. It shows clearly on kraft too, giving a natural and metallic mix that many craft brands like.

Questions

Is foil stamping the same as metallic ink?
No. Foil stamping applies a real foil layer that reflects light like metal, while metallic ink contains metallic particles and looks softer and less mirror-like. Foil is generally the more striking option for logos.
Can foil stamping be done on kraft boxes?
Yes. Gold, silver and colored foils show well on brown kraft and are a common way to add a premium touch to a natural-looking box. Fine details may be less crisp on rough or uncoated surfaces.

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